Written by Becky Jackson
Tuesday, 16 December 2014
LO3: Advertisers & Gap in Market (Sheffield Underground Sounds)
Advertisers & Gap in Market
Written by Becky Jackson
Adverts featured during 'Sheffield Underground Sounds' would include advertisements by local record shops (LP Record Store and Record Collector for example) and vintage shops and independent businesses (such as Freshman's, A New Shop and Cow Vintage). Although our main competitor would be BBC Radio Sheffield's "Introducing" music talk radio show, I believe our programme would fill a gap in the market - this gap is a platform for unsigned bands to get major publicity, without a previous lucky break. In contrast, programmes such as "Introducing" play signed bands that already have a reputation and are generally known. Our show would play unsigned bands, providing them with a chance to get heard and providing the listeners with the opportunity to hear underground bands first.
Written by Becky Jackson
LO3: Future Developments (Sheffield Underground Sounds)
Future Developments
Written by Becky Jackson
The show would be hammocked between 'Talking Balls', a light-hearted low-down on local football results broadcasted between 6pm and 7pm and 'Da Beat Down', a music talk show featuring modern R'n'B and reggae that is broadcasted from 9pm until 11pm. Our show would replace Aaj Ki Shaam's slot from 7pm until 9pm in the evening.
In regards to future developments, we would keep our audience keen and interested in our show by featuring new music and bands every week and making sure discussion topics are varied and inclusive. We would continue to provide an exciting weekly slot with new give-aways and prizes in every episode.
If I refer back to my equipment list I now know that Sheffield Live would provide the majority of the equipment we would require to produce the show. It would be highly unlikely that we would have to pay for a PRS license as we wouldn't be playing mainstream music, however if in the future we decide to do this we could have to invest in a license. For now though that seems very unlikely.
There would be two main regular presenters on 'Sheffield Underground Sounds' to provide continuity for the audience. We would ideally like one male presenter and one female presenter to represent the majority of our audience, as our demographic will be approximately half and half. We haven't yet decided who these presenters will be, but I would be happy to fill the role of the female presenter. Both of the presenters would be local and have a good sound knowledge on the Sheffield/South Yorkshire music scenes. They would have a friendly on-air relationship and would adopt an informal conversational style.
Written by Becky Jackson
The show would be hammocked between 'Talking Balls', a light-hearted low-down on local football results broadcasted between 6pm and 7pm and 'Da Beat Down', a music talk show featuring modern R'n'B and reggae that is broadcasted from 9pm until 11pm. Our show would replace Aaj Ki Shaam's slot from 7pm until 9pm in the evening.
In regards to future developments, we would keep our audience keen and interested in our show by featuring new music and bands every week and making sure discussion topics are varied and inclusive. We would continue to provide an exciting weekly slot with new give-aways and prizes in every episode.
If I refer back to my equipment list I now know that Sheffield Live would provide the majority of the equipment we would require to produce the show. It would be highly unlikely that we would have to pay for a PRS license as we wouldn't be playing mainstream music, however if in the future we decide to do this we could have to invest in a license. For now though that seems very unlikely.
There would be two main regular presenters on 'Sheffield Underground Sounds' to provide continuity for the audience. We would ideally like one male presenter and one female presenter to represent the majority of our audience, as our demographic will be approximately half and half. We haven't yet decided who these presenters will be, but I would be happy to fill the role of the female presenter. Both of the presenters would be local and have a good sound knowledge on the Sheffield/South Yorkshire music scenes. They would have a friendly on-air relationship and would adopt an informal conversational style.
LO3: Additional Information (Sheffield Underground Sounds)
Written by Becky Jackson
Examples of the questions we would ask our audience would be: Are local gigs accessible? Favourite local unsigned band? Why don't big bands come to Sheffield? Which band shall we review next? We would hold polls and ask the audience for their input on our Facebook and Twitter pages, and then would reveal the results of these polls and feedback on air.
The genre of music played will be primarily indie and we will feature musical pieces from lesser known subcultures including mod, punk and ska. The music played will be from local bands and artists, such as High Hazels, The Crookes and The Sherlocks from Sheffield. Ideally though, we'd prefer to give promotion to smaller, unsigned, upcoming bands that will bring new, fresh material to our listener's ears.
The advertising featured on our program would be relevant to both the content of our show and Sheffield Live! Local independent business, vintage boutiques, record shops and gig venues would all be invited to feature in the form of advertisements on our show.
Monday, 15 December 2014
LO3: Additional Information (Local Voice)
Additional Information
By Becky Jackson
We believe that the programme 'Local Voice' would provide a platform for Sheffield people to have their opinions regarding issues in their local area voiced and heard, thus the show would prove beneficial to the City's under-served communities.
We believe that the programme 'Local Voice' would provide a platform for Sheffield people to have their opinions regarding issues in their local area voiced and heard, thus the show would prove beneficial to the City's under-served communities.
LO3: Advertisers & Gap in Market (Local Voice)
Advertisers & Gap in Market
By Becky Jackson
Adverts featured on our show 'Local Voice' would include advertisements by local independent businesses (such as Bird's Yard and Birds & Beards on Chapel Walk in Sheffield City Center) and adverts concerning local events such as open days and school fairs. Our main competition for 'Local Voice' would be the Sheffield Live! 'Communities Live!'. Despite this competition, I still believe that 'Local Voice' will be a successful programme as there is no other morning breakfast show that focuses specifically on issues in Sheffield's communities being broadcasted in the City.
Adverts featured on our show 'Local Voice' would include advertisements by local independent businesses (such as Bird's Yard and Birds & Beards on Chapel Walk in Sheffield City Center) and adverts concerning local events such as open days and school fairs. Our main competition for 'Local Voice' would be the Sheffield Live! 'Communities Live!'. Despite this competition, I still believe that 'Local Voice' will be a successful programme as there is no other morning breakfast show that focuses specifically on issues in Sheffield's communities being broadcasted in the City.
LO3: Future Developments (Local Voice)
Future Developments
Written by Becky Jackson
The show would be the first programme to be broadcasted in the morning, and so would generally be overlapping the 'Sheffield Uprising' slot and would be hammocked between a variety of shows depending on the weekday including 'Sheffield Live! Jukebox', 'Green, Friendly and Different', 'My Kinda Place' and 'Business Live'. This is an appropriate time for 'Local Voice' to be broadcasted because it is a morning breakfast programme, so must be available to listeners at this time.
In regards to future developments, we would keep our audience keen and interested in our show by featuring a wide variety of discussion topics and guest speakers. We would ensure that the discussions are not only varied but inclusive, interesting and appropriate for our target audience. When referring to the the equipment list further along in our treatment, we know that Sheffield Live! would provide the majority of the equipment we would require to produce the show. We would have to ensure that we are protected under a PRS license as we would feature mainstream music on our programme.
There would be two main regular presenters for 'Local Voice' in order to provide continuity for the show's target audience. There would be one female presenter and one male presenter ideally of different ethnicity to provide a representation of the majority of the demographic. The presenters require a good sound knowledge of issues that effect various different areas and communities in Sheffield. They will both be from the City or have lived in Sheffield for a sufficient amount of time and will adopt an informal style by using regional dialect in their conversations.
LO3: Local Voice Treatment (Idea #2)
Radio Programming Proposal
Local Voice
Written by Danielle Baggaley/Becky Jackson
These are not the final terms of the agreement between you and Sheffield Live. ALL aspects are negotiable. Both parties will agree upon the final terms. If interested, Sheffield Live will contact you to schedule a formal meeting.
Client: Sheffield Live!
Names: Danielle Baggaley & Becky Jackson
Written by Danielle Baggaley/Becky Jackson
Client: Sheffield Live!
Names: Danielle Baggaley & Becky Jackson
Section 1: General Information
Name or Title of Programme:
The programme will be called ‘Local Voice’ because the purpose of the product will be providing local people with a platform to voice their opinions on the community and improvements they think should be made for their local area to make it a better place to live in. This name is appropriate because it is short, memorable and summarizes the purpose of the product - people who see or hear the name will realize instantly what it's about.
Length of Show:
Genre or Type of Programme:
Brief Description/Synopsis:
Production Method: Live Recorded ✓ Both
The production methods we will use are both recorded and live methods because what the presenters will be saying will be broadcasted live, whereas the phone-ins will be pre-recorded as people can say anything they like and the content will not always be appropriate for broadcast first thing in the morning (7:00am - 8:00am) and we don't want to break any of the regulator Ofcom's regulations.
Section 2: Target Audience
Time of Day:
The programme will be broadcasted between 7:00am - 8:00am in the morning and will be Sheffield Live's first broadcast of the day. This is the most appropriate time period for broadcast because this is when the target demographic are most likely going to be available to listen to the show.
Day(s) of the Week:
The programme will be broadcasted daily every weekday morning because it is a breakfast show that intends to get the audience awake and ready for each day by being interesting, inclusive and though-provoking. By being broadcasted at the same time daily, the show will help people get into routines and will have continuity.
Intended Age of Audience:
The intended age of the target audience is between 20 years old and 40 years old because the programme is aimed at people who go to work and young parents who are encountering new issues daily as their lives change dramatically.
Other Target Details:
The majority of the target audience will be women who are travelling in the car on their way to drop off their children or who are on their day to work doing their daily commute. These are people who want to discuss their community and how they feel about it as well as share their thoughts with people of a similar situation. They will be invited to contribute to the show with their opinions, so will therefore feel included no matter their background (gender identity, ethnicity, class). This helps the community bond and feel like they are working together to help each other.
Section 3: Presentation
Number of Hosts:
There will be two hosts for the show so that the topics can be debated between the two presenters as well as between the presenters and the guests/listeners.
Name/Descriptions of Hosts:
The hosts will be Danielle Baggaley and Becky Jackson. This is because we both are local but live in different areas of Sheffield so know about different local community issues. We both have sound knowledge of these problems. The hosts will debate between themselves as well as between guests and listeners as they will have differing opinions and this will be interesting and entertaining for the audience.
Delivery Style:
The presenters will adopt an informal, conversational style. This will help the listeners to feel like they are a part of the conversation as well and it will be easy to listen to. This delivery style will encourage listeners to want to get involved in the debate.
Name or Title of Programme:
The programme will be called ‘Local Voice’ because the purpose of the product will be providing local people with a platform to voice their opinions on the community and improvements they think should be made for their local area to make it a better place to live in. This name is appropriate because it is short, memorable and summarizes the purpose of the product - people who see or hear the name will realize instantly what it's about.
The show will approximately be broadcasted between 7:00am - 8:00am every weekday morning. This is because this is the time when the target audience will most likely be available to tune into the show - they will be travelling to work and dropping their children off at school at the beginning of their work day.
Production Method: Live Recorded ✓ Both
The production methods we will use are both recorded and live methods because what the presenters will be saying will be broadcasted live, whereas the phone-ins will be pre-recorded as people can say anything they like and the content will not always be appropriate for broadcast first thing in the morning (7:00am - 8:00am) and we don't want to break any of the regulator Ofcom's regulations.
Section 2: Target Audience
Time of Day:
The programme will be broadcasted between 7:00am - 8:00am in the morning and will be Sheffield Live's first broadcast of the day. This is the most appropriate time period for broadcast because this is when the target demographic are most likely going to be available to listen to the show.
Day(s) of the Week:
The programme will be broadcasted daily every weekday morning because it is a breakfast show that intends to get the audience awake and ready for each day by being interesting, inclusive and though-provoking. By being broadcasted at the same time daily, the show will help people get into routines and will have continuity.
Intended Age of Audience:
The intended age of the target audience is between 20 years old and 40 years old because the programme is aimed at people who go to work and young parents who are encountering new issues daily as their lives change dramatically.
Other Target Details:
The majority of the target audience will be women who are travelling in the car on their way to drop off their children or who are on their day to work doing their daily commute. These are people who want to discuss their community and how they feel about it as well as share their thoughts with people of a similar situation. They will be invited to contribute to the show with their opinions, so will therefore feel included no matter their background (gender identity, ethnicity, class). This helps the community bond and feel like they are working together to help each other.
Section 3: Presentation
Number of Hosts:
There will be two hosts for the show so that the topics can be debated between the two presenters as well as between the presenters and the guests/listeners.
Name/Descriptions of Hosts:
The hosts will be Danielle Baggaley and Becky Jackson. This is because we both are local but live in different areas of Sheffield so know about different local community issues. We both have sound knowledge of these problems. The hosts will debate between themselves as well as between guests and listeners as they will have differing opinions and this will be interesting and entertaining for the audience.
Delivery Style:
The presenters will adopt an informal, conversational style. This will help the listeners to feel like they are a part of the conversation as well and it will be easy to listen to. This delivery style will encourage listeners to want to get involved in the debate.
Resources Required
Human:
The two presenters (Becky Jackson and Danielle Baggaley) will also work as editors and producers of the show who will all work together to create the product. We will also require prominent figures from the local area to interview and get involved as guests on the programme.
Equipment:
At the bottom of this treatment I have detailed a list of equipment that we will require need for the production of our radio show. Even though most of the compulsory equipment will be provided by Sheffield Live!, we will still need to get some of the equipment ourselves as they can't provide all of the facilities we require to create the content for our programme.
Location:
The location where we record and broadcast the radio show from will be in the Sheffield Live building, as that is where the majority of the recording equipment will be there. However, there will be certain parts of the programme recorded live from certain locations if there are any events going on in a specific area of Sheffield as it would add a nice personal touch to the show for the presenters to talk to people in their local community.
Production Time:
Each show will take approximately two weeks to produce; it will take the production team approximately three days to plan and refine the script, two days to produce the structure and to decide which discussion topics will be debated and which guests will feature and two days to record and produce the content for the show. We would then have an additional seven days to edit and perfect the final product. Although the editing process shouldn't take us this long, we will allocate this time period as a contingency just in case an adjustments need making to the content (the script, structure of the show or recorded audio).
Additional Information:
We will ensure that our product is recorded, edited and ready for broadcast the weekend before it is scheduled to go on air. We shall do this so that we know everything is ready and there is no rushing around to finish the product and to avoid the product being of a poor quality at the time of broadcast.
Content of Show
The content of Local Voice will include topical discussions featuring issues that affect local communities. The listeners will be invited to get involved and make their local voices heard via pre-recorded phone-ins (to ensure no offensive material is broadcasted accidentally) and online via social media on Facebook and Twitter. Local figures such as religious leaders, politicians, council members, the police, public servants and people from the audience will feature on the show and will be given the opportunity to debate issues with the presenters. The show will also contain information about local charity events and open days at fire stations and medical centers. Additionally, the presenters will deliver the latest news regarding the local area.
Examples of Questions and Issues to be Raised for Interviews:
Styles of Music to be Used:
Future Developments
The show would be the first programme to be broadcasted in the morning, and so would generally be overlapping the 'Sheffield Uprising' slot and would be hammocked between a variety of shows depending on the weekday including 'Sheffield Live! Jukebox', 'Green, Friendly and Different', 'My Kinda Place' and 'Business Live'. This is an appropriate time for 'Local Voice' to be broadcasted because it is a morning breakfast programme, so must be available to listeners at this time.
In regards to future developments, we would keep our audience keen and interested in our show by featuring a wide variety of discussion topics and guest speakers. We would ensure that the discussions are not only varied but inclusive, interesting and appropriate for our target audience. When referring to the the equipment list further along in our treatment, we know that Sheffield Live! would provide the majority of the equipment we would require to produce the show. We would have to ensure that we are protected under a PRS license as we would feature mainstream music on our programme.
There would be two main regular presenters for 'Local Voice' in order to provide continuity for the show's target audience. There would be one female presenter and one male presenter ideally of different ethnicity to provide a representation of the majority of the demographic. The presenters require a good sound knowledge of issues that effect various different areas and communities in Sheffield. They will both be from the City or have lived in Sheffield for a sufficient amount of time and will adopt an informal style by using regional dialect in their conversations.
Advertisers & Gap in Market
Adverts featured on our show 'Local Voice' would include advertisements by local independent businesses (such as Bird's Yard and Birds & Beards on Chapel Walk in Sheffield City Center) and adverts concerning local events such as open days and school fairs. Our main competition for 'Local Voice' would be the Sheffield Live! 'Communities Live!'. Despite this competition, I still believe that 'Local Voice' will be a successful programme as there is no other morning breakfast show that focuses specifically on issues in Sheffield's communities being broadcasted in the City.
Additional Information
We believe that the programme 'Local Voice' would provide a platform for Sheffield people to have their opinions regarding issues in their local area voiced and heard, thus the show would prove beneficial to the City's under-served communities.
Will your program use advertising to make a profit? Yes ✓No Maybe
Our program will not use advertising with the intention to make a profit because the radio station our show will be broadcasted on is a community venture and a government funded not for profit organisation. This means that the money potentially made from advertising is merely turnover and goes into maintaining the station's running costs. The money made from advertising is not invested in staffing as all of the people who contribute to the shows on Sheffield Live are volunteers.
Additional Details:
As Sheffield Live isn't a commercial Radio Station, we sacrifice making a profit for the unique and alternative content of our show.
Profits/Costs
Summary of Costs & Profits:
Below is a list of equipment that we would require to create our radio show. We have estimated that it would cost just over £1400 to purchase the full range of quality equipment. In the long run however this money would be made back through turnover from the adverts featured on the show. Fortunately, Sheffield Live can provide the majority of this equipment so we won't require such a budget.
Costs
- PC Monitor (£49.99): To view our software.
- Hard Drive (£229.99): To store the play server and the music on, as well as all the other software required.
- Microphones x 3 (£497.97): To use in order to record our audio content.
- Audacity Software (Free): To use so that we can edit our content.
- 64GB SD Cards (£12.00 each): To store our software and content as a back up.
- Mixing Desk (£89.99): To aid us in creating our content by mixing songs and jingles.
- PRS License (£300 a year): To be able to legally publish and broadcast content.
- Desks (£249.99): To place our equipment, scripts etc.
Our start up costs are quite expensive due to the fact we will be purchasing all of the new equipment to manufacture the show, but these costs will become less over the time as they will last us for years. This money will be remade through advertising. Out of all these resources, some of them will be already subsidized/provided by the radio station. We must pay £30 a month for four weekly shows to our community radio station.
Radio Advertising
Source: http://www.radioadvertising.co.uk/costs
Human:
The two presenters (Becky Jackson and Danielle Baggaley) will also work as editors and producers of the show who will all work together to create the product. We will also require prominent figures from the local area to interview and get involved as guests on the programme.
The two presenters (Becky Jackson and Danielle Baggaley) will also work as editors and producers of the show who will all work together to create the product. We will also require prominent figures from the local area to interview and get involved as guests on the programme.
Equipment:
At the bottom of this treatment I have detailed a list of equipment that we will require need for the production of our radio show. Even though most of the compulsory equipment will be provided by Sheffield Live!, we will still need to get some of the equipment ourselves as they can't provide all of the facilities we require to create the content for our programme.
At the bottom of this treatment I have detailed a list of equipment that we will require need for the production of our radio show. Even though most of the compulsory equipment will be provided by Sheffield Live!, we will still need to get some of the equipment ourselves as they can't provide all of the facilities we require to create the content for our programme.
Location:
The location where we record and broadcast the radio show from will be in the Sheffield Live building, as that is where the majority of the recording equipment will be there. However, there will be certain parts of the programme recorded live from certain locations if there are any events going on in a specific area of Sheffield as it would add a nice personal touch to the show for the presenters to talk to people in their local community.
The location where we record and broadcast the radio show from will be in the Sheffield Live building, as that is where the majority of the recording equipment will be there. However, there will be certain parts of the programme recorded live from certain locations if there are any events going on in a specific area of Sheffield as it would add a nice personal touch to the show for the presenters to talk to people in their local community.
Production Time:
Each show will take approximately two weeks to produce; it will take the production team approximately three days to plan and refine the script, two days to produce the structure and to decide which discussion topics will be debated and which guests will feature and two days to record and produce the content for the show. We would then have an additional seven days to edit and perfect the final product. Although the editing process shouldn't take us this long, we will allocate this time period as a contingency just in case an adjustments need making to the content (the script, structure of the show or recorded audio).
Each show will take approximately two weeks to produce; it will take the production team approximately three days to plan and refine the script, two days to produce the structure and to decide which discussion topics will be debated and which guests will feature and two days to record and produce the content for the show. We would then have an additional seven days to edit and perfect the final product. Although the editing process shouldn't take us this long, we will allocate this time period as a contingency just in case an adjustments need making to the content (the script, structure of the show or recorded audio).
Additional Information:
We will ensure that our product is recorded, edited and ready for broadcast the weekend before it is scheduled to go on air. We shall do this so that we know everything is ready and there is no rushing around to finish the product and to avoid the product being of a poor quality at the time of broadcast.
We will ensure that our product is recorded, edited and ready for broadcast the weekend before it is scheduled to go on air. We shall do this so that we know everything is ready and there is no rushing around to finish the product and to avoid the product being of a poor quality at the time of broadcast.
The content of Local Voice will include topical discussions featuring issues that affect local communities. The listeners will be invited to get involved and make their local voices heard via pre-recorded phone-ins (to ensure no offensive material is broadcasted accidentally) and online via social media on Facebook and Twitter. Local figures such as religious leaders, politicians, council members, the police, public servants and people from the audience will feature on the show and will be given the opportunity to debate issues with the presenters. The show will also contain information about local charity events and open days at fire stations and medical centers. Additionally, the presenters will deliver the latest news regarding the local area.
The styles of music used on the programme are relaxing, mellow generic pop songs that are happy and welcoming and don't distract away from the main focus of the programme.
Future Developments
The show would be the first programme to be broadcasted in the morning, and so would generally be overlapping the 'Sheffield Uprising' slot and would be hammocked between a variety of shows depending on the weekday including 'Sheffield Live! Jukebox', 'Green, Friendly and Different', 'My Kinda Place' and 'Business Live'. This is an appropriate time for 'Local Voice' to be broadcasted because it is a morning breakfast programme, so must be available to listeners at this time.
In regards to future developments, we would keep our audience keen and interested in our show by featuring a wide variety of discussion topics and guest speakers. We would ensure that the discussions are not only varied but inclusive, interesting and appropriate for our target audience. When referring to the the equipment list further along in our treatment, we know that Sheffield Live! would provide the majority of the equipment we would require to produce the show. We would have to ensure that we are protected under a PRS license as we would feature mainstream music on our programme.
There would be two main regular presenters for 'Local Voice' in order to provide continuity for the show's target audience. There would be one female presenter and one male presenter ideally of different ethnicity to provide a representation of the majority of the demographic. The presenters require a good sound knowledge of issues that effect various different areas and communities in Sheffield. They will both be from the City or have lived in Sheffield for a sufficient amount of time and will adopt an informal style by using regional dialect in their conversations.
Advertisers & Gap in Market
Adverts featured on our show 'Local Voice' would include advertisements by local independent businesses (such as Bird's Yard and Birds & Beards on Chapel Walk in Sheffield City Center) and adverts concerning local events such as open days and school fairs. Our main competition for 'Local Voice' would be the Sheffield Live! 'Communities Live!'. Despite this competition, I still believe that 'Local Voice' will be a successful programme as there is no other morning breakfast show that focuses specifically on issues in Sheffield's communities being broadcasted in the City.
Additional Information
We believe that the programme 'Local Voice' would provide a platform for Sheffield people to have their opinions regarding issues in their local area voiced and heard, thus the show would prove beneficial to the City's under-served communities.
Will your program use advertising to make a profit? Yes ✓No Maybe
Our program will not use advertising with the intention to make a profit because the radio station our show will be broadcasted on is a community venture and a government funded not for profit organisation. This means that the money potentially made from advertising is merely turnover and goes into maintaining the station's running costs. The money made from advertising is not invested in staffing as all of the people who contribute to the shows on Sheffield Live are volunteers.
Additional Details:
As Sheffield Live isn't a commercial Radio Station, we sacrifice making a profit for the unique and alternative content of our show.
As Sheffield Live isn't a commercial Radio Station, we sacrifice making a profit for the unique and alternative content of our show.
Profits/Costs
Summary of Costs & Profits:
Below is a list of equipment that we would require to create our radio show. We have estimated that it would cost just over £1400 to purchase the full range of quality equipment. In the long run however this money would be made back through turnover from the adverts featured on the show. Fortunately, Sheffield Live can provide the majority of this equipment so we won't require such a budget.
Costs
- PC Monitor (£49.99): To view our software.
- Hard Drive (£229.99): To store the play server and the music on, as well as all the other software required.
- Microphones x 3 (£497.97): To use in order to record our audio content.
- Audacity Software (Free): To use so that we can edit our content.
- 64GB SD Cards (£12.00 each): To store our software and content as a back up.
- Mixing Desk (£89.99): To aid us in creating our content by mixing songs and jingles.
- PRS License (£300 a year): To be able to legally publish and broadcast content.
- Desks (£249.99): To place our equipment, scripts etc.
Below is a list of equipment that we would require to create our radio show. We have estimated that it would cost just over £1400 to purchase the full range of quality equipment. In the long run however this money would be made back through turnover from the adverts featured on the show. Fortunately, Sheffield Live can provide the majority of this equipment so we won't require such a budget.
Costs
- PC Monitor (£49.99): To view our software.
- Hard Drive (£229.99): To store the play server and the music on, as well as all the other software required.
- Microphones x 3 (£497.97): To use in order to record our audio content.
- Audacity Software (Free): To use so that we can edit our content.
- 64GB SD Cards (£12.00 each): To store our software and content as a back up.
- Mixing Desk (£89.99): To aid us in creating our content by mixing songs and jingles.
- PRS License (£300 a year): To be able to legally publish and broadcast content.
- Desks (£249.99): To place our equipment, scripts etc.
Our start up costs are quite expensive due to the fact we will be purchasing all of the new equipment to manufacture the show, but these costs will become less over the time as they will last us for years. This money will be remade through advertising. Out of all these resources, some of them will be already subsidized/provided by the radio station. We must pay £30 a month for four weekly shows to our community radio station.
Radio Advertising
Radio Advertising
Source: http://www.radioadvertising.co.uk/costs
According to the above resource, a local radio station should charge approximately £500 for a thirty second radio advert for a week-long campaign. Alternatively stations such as Hallam FM charge around £1500 for a thirty second advert. This is because Hallam FM is a regional radio station, as opposed to Sheffield Live! FM which is a local community radio station. Therefore, due to its format it is not allowed to make a large profit as it exists to serve the local under served community instead of purely operating to make a profit. LO3: Sheffield Underground Sounds Treatment (Idea #1)
Radio Programming Proposal
Sheffield Underground Sounds
Written by Becky Jackson
These
are not the final terms of the agreement between you and Sheffield Live! ALL aspects are negotiable. Both parties will
agree upon the final terms. If interested, Sheffield Live! will
contact you to schedule a formal meeting.
Client: Sheffield Live!
Names: Becky Jackson & Danielle Baggaley
Client: Sheffield Live!
Names: Becky Jackson & Danielle Baggaley
Section
1: General Information
Name or Title of Programme:
The name of our music talk show will be "Sheffield Underground Sounds". This name is appropriate as the majority of the bands featured on the show will be local; from Sheffield and South Yorkshire, and the show will be broadcasted on Sheffield Live! 93.2 FM. The "Underground Sounds" part of the name implies that the product will revolve around fresh, new, previously unheard of bands and artists. I made sure the name had not previously been used or copyrighted during my research so that we don't experience any legal issues.
Length
of Show:
The
show will be two hours long and will run from 7:00pm – 9:00pm in
the evening every Friday. This is because this is the time when our
target audience are most likely to be free and available to listen to
the show as they won't be at school or college at this time.
Genre
or Type of Programme:
Our
audio media product will be in the format of a music talk show. The
genre of our product will be indie music, as this is the type of
music we will be playing and the type of bands we will be featuring
and interviewing will belong to this genre.
Brief Description/Synopsis:
Sheffield Underground Sounds revolves around the Sheffield and wider South Yorkshire music scenes. It will give listeners the opportunity to experience new music from lesser known local bands, hear exciting, in-depth, inspiring interviews with the musicians themselves and give them the chance to contribute to topics debated on the show by using social media.
Production Method:
Live ✓Recorded Both
We will pre-record our show in order to make sure that the program is perfectly and professionally edited before broadcast. By pre-recording the show, we can remove and re-record any mistakes made during the process. We can also ensure interviews with bands are appropriate for broadcast and don't contain any profanity.
Section
2: Target Audience
Time
of Day:
Our show will be broadcasted from 7:00pm in the evening until 9:00pm. This is because through my research I find this is the time period when our target audience are most likely to be available to listen to our show.
Day(s) of the Week:
Our show will be broadcasted every Friday evening. This is because through my research I have determined that Friday is the day when our target audience will be most likely to be available to listen to our show.
Intended Age of Audience:
Our program will be aimed at people from ages 16 years to approximately 25 years. This is because people between these ages have the most free time available to listen to our show.
Other Target Details:
The target audience of our programme will be both females and males of an equal ratio. They will most likely attend college/university in the daytime. They are incredibly music conscious and enjoy winding down by listening to music, but also . The music they listen to belongs to the indie genre, and they are constantly looking for new bands and music for inspiration. The target audience are local, live in Sheffield and are proud of their heritage. They listen to Sheffield bands including the Arctic Monkeys and Pulp. The demographic will have a spending power of B or C1, they may have part time jobs but most of the audience will still be provided for by their parents.
Our show will be broadcasted from 7:00pm in the evening until 9:00pm. This is because through my research I find this is the time period when our target audience are most likely to be available to listen to our show.
Day(s) of the Week:
Our show will be broadcasted every Friday evening. This is because through my research I have determined that Friday is the day when our target audience will be most likely to be available to listen to our show.
Intended Age of Audience:
Our program will be aimed at people from ages 16 years to approximately 25 years. This is because people between these ages have the most free time available to listen to our show.
Other Target Details:
The target audience of our programme will be both females and males of an equal ratio. They will most likely attend college/university in the daytime. They are incredibly music conscious and enjoy winding down by listening to music, but also . The music they listen to belongs to the indie genre, and they are constantly looking for new bands and music for inspiration. The target audience are local, live in Sheffield and are proud of their heritage. They listen to Sheffield bands including the Arctic Monkeys and Pulp. The demographic will have a spending power of B or C1, they may have part time jobs but most of the audience will still be provided for by their parents.
Section
3: Presentation
Number of Hosts:
There will be two regular hosts presenting our programme.This will provide continuity for the listeners, who will get used to the presenters and their personalities.
Name/Descriptions of Hosts:
There will be two regular hosts; Becky Jackson and Danielle Baggaley. We are both from South Yorkshire and have a keen interest in music generally, and the local music scene so we think we are the appropriate people to be carrying out these roles, as well as being the production team.
There will be two regular hosts presenting our programme.This will provide continuity for the listeners, who will get used to the presenters and their personalities.
Name/Descriptions of Hosts:
There will be two regular hosts; Becky Jackson and Danielle Baggaley. We are both from South Yorkshire and have a keen interest in music generally, and the local music scene so we think we are the appropriate people to be carrying out these roles, as well as being the production team.
Delivery Style:
The delivery style of the presenters will be informal and will take a conversational format because we want the show to be quite relaxed and easy to listen to.
The delivery style of the presenters will be informal and will take a conversational format because we want the show to be quite relaxed and easy to listen to.
Resources Required
Human:
The two presenters (Becky Jackson and Danielle Baggaley) will also work as editors and producers of the show who will all work together to create the product.
The two presenters (Becky Jackson and Danielle Baggaley) will also work as editors and producers of the show who will all work together to create the product.
Equipment:
I have detailed this later in the treatment.
I have detailed this later in the treatment.
Location:
The location where we record and broadcast the radio show from will be in the Sheffield Live building, as that is where the majority of the recording equipment will be there.
The location where we record and broadcast the radio show from will be in the Sheffield Live building, as that is where the majority of the recording equipment will be there.
Production Time:
Each show will take approximately two weeks to produce; it will take the production team approximately three days to plan and refine the script, two days to produce the structure and to decide which songs will be played when and two days to record and produce the content for the show. We would then have an additional seven days to edit and perfect the final product. Although the editing process shouldn't take us this long, we will allocate this time period as a contingency just in case an adjustments need making to the content (the script, structure of the show or recorded audio).
Each show will take approximately two weeks to produce; it will take the production team approximately three days to plan and refine the script, two days to produce the structure and to decide which songs will be played when and two days to record and produce the content for the show. We would then have an additional seven days to edit and perfect the final product. Although the editing process shouldn't take us this long, we will allocate this time period as a contingency just in case an adjustments need making to the content (the script, structure of the show or recorded audio).
Additional Information:
We will ensure that our product is recorded, edited and ready for broadcast the weekend before it is scheduled to go on air. We shall do this so that we know everything is ready and there is no rushing around to finish the product and to avoid the product being of a poor quality at the time of broadcast.
We will ensure that our product is recorded, edited and ready for broadcast the weekend before it is scheduled to go on air. We shall do this so that we know everything is ready and there is no rushing around to finish the product and to avoid the product being of a poor quality at the time of broadcast.
Content
of Show
The purpose of our show is promoting local unsigned indie bands and artists by:
- Playing their music:
We will play songs specially selected by ourselves that will think will be appropriate for our audience.
Approximately twenty songs will be played per show, which will make up half of the content broadcasted as
twenty three minute tracks makes up sixty minutes of a two hour music talk show.
- Premièring new singles and tracks:
We will aim to be the show that has first play of new underground tracks to coincide with bands releasing their
new music. Our show will build up a reputation for doing this which will hopefully increase our listenership.
- Interviewing bands and people prominent in the local music scene:
We will interview local bands such as Monoking, The Wired and The Bone Lab. We will also invite people
prominent in the industry, such as Neil Hargreaves of Aggressive Management to contribute to discussions.
- Featuring discussion topics:
Half of the content featured on our show will take a conversational format, featuring discussion topics
encouraging the audience to get involved by giving their opinions via social media and involving guests to
contribute. Examples of these discussion topics will be questions such as; does the closing of local gig
venues effect local bands? Are big touring bands sucking the life out of small, local bands?
- Reviews of local gigs and music:
We will record features from local gigs, during sets and including the views of people who have gone to the gig
and what they thought of it. We shall also review these gigs ourselves, providing a description of the night and
capturing the buzz of the evening. Additionally, alongside playing music we will be reviewing tracks and
albums, giving the listeners our opinions but also including theirs to contrast with ours.
- Information on local gigs and touring bands:
Also, as part of the weekly show we will provide a round up of the latest information about upcoming local
gigs, indie nights and small unsigned touring bands who are coming to Sheffield/South Yorkshire.
The purpose of our show is promoting local unsigned indie bands and artists by:
- Playing their music:
We will play songs specially selected by ourselves that will think will be appropriate for our audience.
Approximately twenty songs will be played per show, which will make up half of the content broadcasted as
twenty three minute tracks makes up sixty minutes of a two hour music talk show.
- Premièring new singles and tracks:
We will aim to be the show that has first play of new underground tracks to coincide with bands releasing their
new music. Our show will build up a reputation for doing this which will hopefully increase our listenership.
- Interviewing bands and people prominent in the local music scene:
We will interview local bands such as Monoking, The Wired and The Bone Lab. We will also invite people
prominent in the industry, such as Neil Hargreaves of Aggressive Management to contribute to discussions.
- Featuring discussion topics:
Half of the content featured on our show will take a conversational format, featuring discussion topics
encouraging the audience to get involved by giving their opinions via social media and involving guests to
contribute. Examples of these discussion topics will be questions such as; does the closing of local gig
venues effect local bands? Are big touring bands sucking the life out of small, local bands?
- Reviews of local gigs and music:
We will record features from local gigs, during sets and including the views of people who have gone to the gig
and what they thought of it. We shall also review these gigs ourselves, providing a description of the night and
capturing the buzz of the evening. Additionally, alongside playing music we will be reviewing tracks and
albums, giving the listeners our opinions but also including theirs to contrast with ours.
- Information on local gigs and touring bands:
Also, as part of the weekly show we will provide a round up of the latest information about upcoming local
gigs, indie nights and small unsigned touring bands who are coming to Sheffield/South Yorkshire.
Examples
of Questions and Issues to be Raised for Interviews:
Issues raised would include discussion topics including the closure of The Leeds Cockpit and the raising price of the Sheffield festival Tramlines. The topics will be varied and interesting. Additionally we will also ask the listeners via social media which topics they'd like us to discuss prior to the show.
Issues raised would include discussion topics including the closure of The Leeds Cockpit and the raising price of the Sheffield festival Tramlines. The topics will be varied and interesting. Additionally we will also ask the listeners via social media which topics they'd like us to discuss prior to the show.
Styles
of Music to be Used:
The majority of the music played on our radio show will belong to the indie genre. This is because the umbrella term 'indie' applies to a wide variety of bands and artists. We will try not to stray to far from this genre, for example by playing a rap or hard rock, but we will be able play a much wider variety by operating under this genre.
Future Developments
The show would be hammocked between 'Talking Balls', a light-hearted low-down on local football results broadcasted between 6pm and 7pm and 'Da Beat Down', a music talk show featuring modern R'n'B and reggae that is broadcasted from 9pm until 11pm. Our show would replace Aaj Ki Shaam's slot from 7pm until 9pm in the evening.
In regards to future developments, we would keep our audience keen and interested in our show by featuring new music and bands every week and making sure discussion topics are varied and inclusive. We would continue to provide an exciting weekly slot with new give-aways and prizes in every episode. If I refer back to my equipment list I now know that Sheffield Live would provide the majority of the equipment we would require to produce the show. It would be highly unlikely that we would have to pay for a PRS license as we wouldn't be playing mainstream music, however if in the future we decide to do this we could have to invest in a license. For now though that seems very unlikely.
There would be two main regular presenters on 'Sheffield Underground Sounds' to provide continuity for the audience. We would ideally like one male presenter and one female presenter to represent the majority of our audience, as our demographic will be approximately half and half. However, in the end we have decided that the best people to present the show will be ourselves (Becky Jackson and Danielle Baggaley) because we know everything about our product, we are both local to Sheffield and have a good sound knowledge of the Sheffield/South Yorkshire music scenes. We also think that we would have a friendly on-air relationship and would deliberately adopt an informal conversational style.
Advertisers & Gap in Market
Adverts featured during 'Sheffield Underground Sounds' would include advertisements by local record shops (LP Record Store and Record Collector for example) and vintage shops and independent businesses (such as Freshman's, A New Shop and Cow Vintage). Although our main competitor would be BBC Radio Sheffield's "Introducing" music talk radio show, I believe our programme would fill a gap in the market - this gap is a platform for unsigned bands to get major publicity, without a previous lucky break. In contrast, programmes such as "Introducing" play signed bands that already have a reputation and are generally known. Our show would play unsigned bands, providing them with a chance to get heard and providing the listeners with the opportunity to hear underground bands first.
Additional Information
The show will feature interviews and sessions with local South Yorkshire based bands and will play samples of their music on air. The show will also prominently feature discussions between the presenters and the public, with topics centring around the local music scene, venues, tours and issues that effect these. An example of this would be a discussion about the permanent closure of the Leeds music venue 'The Cockpit'. During the show, there will also be reviews of recent gigs and news of tours. Examples of the questions we would ask our audience would be: Are local gigs accessible? Favourite local unsigned band? Why don't big bands come to Sheffield? Which band shall we review next? We would hold polls and ask the audience for their input on our Facebook and Twitter pages, and then would reveal the results of these polls and feedback on air.
The genre of music played will be primarily indie and we will feature musical pieces from lesser known subcultures including mod, punk and ska. The music played will be from local bands and artists, such as High Hazels, The Crookes and The Sherlocks from Sheffield. Ideally though, we'd prefer to give promotion to smaller, unsigned, upcoming bands that will bring new, fresh material to our listener's ears. The advertising featured on our program would be relevant to both the content of our show and Sheffield Live! Local independent business, vintage boutiques, record shops and gig venues would all be invited to feature in the form of advertisements on our show.
The majority of the music played on our radio show will belong to the indie genre. This is because the umbrella term 'indie' applies to a wide variety of bands and artists. We will try not to stray to far from this genre, for example by playing a rap or hard rock, but we will be able play a much wider variety by operating under this genre.
Future Developments
The show would be hammocked between 'Talking Balls', a light-hearted low-down on local football results broadcasted between 6pm and 7pm and 'Da Beat Down', a music talk show featuring modern R'n'B and reggae that is broadcasted from 9pm until 11pm. Our show would replace Aaj Ki Shaam's slot from 7pm until 9pm in the evening.
In regards to future developments, we would keep our audience keen and interested in our show by featuring new music and bands every week and making sure discussion topics are varied and inclusive. We would continue to provide an exciting weekly slot with new give-aways and prizes in every episode. If I refer back to my equipment list I now know that Sheffield Live would provide the majority of the equipment we would require to produce the show. It would be highly unlikely that we would have to pay for a PRS license as we wouldn't be playing mainstream music, however if in the future we decide to do this we could have to invest in a license. For now though that seems very unlikely.
There would be two main regular presenters on 'Sheffield Underground Sounds' to provide continuity for the audience. We would ideally like one male presenter and one female presenter to represent the majority of our audience, as our demographic will be approximately half and half. However, in the end we have decided that the best people to present the show will be ourselves (Becky Jackson and Danielle Baggaley) because we know everything about our product, we are both local to Sheffield and have a good sound knowledge of the Sheffield/South Yorkshire music scenes. We also think that we would have a friendly on-air relationship and would deliberately adopt an informal conversational style.
Advertisers & Gap in Market
Adverts featured during 'Sheffield Underground Sounds' would include advertisements by local record shops (LP Record Store and Record Collector for example) and vintage shops and independent businesses (such as Freshman's, A New Shop and Cow Vintage). Although our main competitor would be BBC Radio Sheffield's "Introducing" music talk radio show, I believe our programme would fill a gap in the market - this gap is a platform for unsigned bands to get major publicity, without a previous lucky break. In contrast, programmes such as "Introducing" play signed bands that already have a reputation and are generally known. Our show would play unsigned bands, providing them with a chance to get heard and providing the listeners with the opportunity to hear underground bands first.
Additional Information
The show will feature interviews and sessions with local South Yorkshire based bands and will play samples of their music on air. The show will also prominently feature discussions between the presenters and the public, with topics centring around the local music scene, venues, tours and issues that effect these. An example of this would be a discussion about the permanent closure of the Leeds music venue 'The Cockpit'. During the show, there will also be reviews of recent gigs and news of tours. Examples of the questions we would ask our audience would be: Are local gigs accessible? Favourite local unsigned band? Why don't big bands come to Sheffield? Which band shall we review next? We would hold polls and ask the audience for their input on our Facebook and Twitter pages, and then would reveal the results of these polls and feedback on air.
The genre of music played will be primarily indie and we will feature musical pieces from lesser known subcultures including mod, punk and ska. The music played will be from local bands and artists, such as High Hazels, The Crookes and The Sherlocks from Sheffield. Ideally though, we'd prefer to give promotion to smaller, unsigned, upcoming bands that will bring new, fresh material to our listener's ears. The advertising featured on our program would be relevant to both the content of our show and Sheffield Live! Local independent business, vintage boutiques, record shops and gig venues would all be invited to feature in the form of advertisements on our show.
Will
your program use advertising to make a profit?
Yes ✓No
Maybe
Our program will not use advertising with the intention to make a profit because the radio station our show will be broadcasted on is a community venture and a government funded not for profit organisation. This means that the money potentially made from advertising is merely turnover and goes into maintaining the station's running costs. The money made from advertising is not invested in staffing as all of the people who contribute to the shows on Sheffield Live are volunteers.
Additional
Details:
As Sheffield Live isn't a commercial Radio Station, we sacrifice making a profit for the unique and alternative content of our show.
As Sheffield Live isn't a commercial Radio Station, we sacrifice making a profit for the unique and alternative content of our show.
Profits/Costs
Summary of Costs & Profits:
Below is a list of equipment that we would require to create our radio show. We have estimated that it would cost just over £1400 to purchase the full range of quality equipment. In the long run however this money would be made back through turnover from the adverts featured on the show. Fortunately, Sheffield Live can provide the majority of this equipment so we won't require such a budget.
Costs
- PC Monitor (£49.99): To view our software.
- Hard Drive (£229.99): To store the play server and the music on, as well as all the other software required.
- Microphones x 3 (£497.97): To use in order to record our audio content.
- Audacity Software (Free): To use so that we can edit our content.
- 64GB SD Cards (£12.00 each): To store our software and content as a back up.
- Mixing Desk (£89.99): To aid us in creating our content by mixing songs and jingles.
- PRS License (£300 a year): To be able to legally publish and broadcast content.
- Desks (£249.99): To place our equipment, scripts etc.
Below is a list of equipment that we would require to create our radio show. We have estimated that it would cost just over £1400 to purchase the full range of quality equipment. In the long run however this money would be made back through turnover from the adverts featured on the show. Fortunately, Sheffield Live can provide the majority of this equipment so we won't require such a budget.
Costs
- PC Monitor (£49.99): To view our software.
- Hard Drive (£229.99): To store the play server and the music on, as well as all the other software required.
- Microphones x 3 (£497.97): To use in order to record our audio content.
- Audacity Software (Free): To use so that we can edit our content.
- 64GB SD Cards (£12.00 each): To store our software and content as a back up.
- Mixing Desk (£89.99): To aid us in creating our content by mixing songs and jingles.
- PRS License (£300 a year): To be able to legally publish and broadcast content.
- Desks (£249.99): To place our equipment, scripts etc.
Our start up costs are quite expensive due to the fact we will be purchasing all of the new equipment to manufacture the show, but these costs will become less over the time as they will last us for years. This money will be remade through advertising. Out of all these resources, some of them will be already subsidized/provided by the radio station. We must pay £30 a month for four weekly shows to our community radio station.
Radio Advertising
Radio Advertising
Source: http://www.radioadvertising.co.uk/costs
According to the above resource, a local radio station should charge approximately £500 for a thirty second radio advert for a week-long campaign. Alternatively stations such as Hallam FM charge around £1500 for a thirty second advert. This is because Hallam FM is a regional radio station, as opposed to Sheffield Live! FM which is a local community radio station. Therefore, due to its format it is not allowed to make a large profit as it exists to serve the local under served community instead of purely operating to make a profit.
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