Two treatments
Sample of audio (10 seconds) for treatment 1
Sample of script (first 3-5 minutes) for treatment 2
Questionnaire for students watching the pitch to gain peer feedback (5 questions)
Headings to address in the pitch for TWO IDEAS: Title, rationale, form, content and style, the products potential position in market place, target audience (age, gender, lifestyle, interests, spending power), future developments (hammocked? advertisers?)
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