Radio Programming Proposal
Local Voice
Written by Danielle Baggaley/Becky Jackson
These are not the final terms of the agreement between you and Sheffield Live. ALL aspects are negotiable. Both parties will agree upon the final terms. If interested, Sheffield Live will contact you to schedule a formal meeting.
Client: Sheffield Live!
Names: Danielle Baggaley & Becky Jackson
Written by Danielle Baggaley/Becky Jackson
Client: Sheffield Live!
Names: Danielle Baggaley & Becky Jackson
Section 1: General Information
Name or Title of Programme:
The programme will be called ‘Local Voice’ because the purpose of the product will be providing local people with a platform to voice their opinions on the community and improvements they think should be made for their local area to make it a better place to live in. This name is appropriate because it is short, memorable and summarizes the purpose of the product - people who see or hear the name will realize instantly what it's about.
Length of Show:
Genre or Type of Programme:
Brief Description/Synopsis:
Production Method: Live Recorded ✓ Both
The production methods we will use are both recorded and live methods because what the presenters will be saying will be broadcasted live, whereas the phone-ins will be pre-recorded as people can say anything they like and the content will not always be appropriate for broadcast first thing in the morning (7:00am - 8:00am) and we don't want to break any of the regulator Ofcom's regulations.
Section 2: Target Audience
Time of Day:
The programme will be broadcasted between 7:00am - 8:00am in the morning and will be Sheffield Live's first broadcast of the day. This is the most appropriate time period for broadcast because this is when the target demographic are most likely going to be available to listen to the show.
Day(s) of the Week:
The programme will be broadcasted daily every weekday morning because it is a breakfast show that intends to get the audience awake and ready for each day by being interesting, inclusive and though-provoking. By being broadcasted at the same time daily, the show will help people get into routines and will have continuity.
Intended Age of Audience:
The intended age of the target audience is between 20 years old and 40 years old because the programme is aimed at people who go to work and young parents who are encountering new issues daily as their lives change dramatically.
Other Target Details:
The majority of the target audience will be women who are travelling in the car on their way to drop off their children or who are on their day to work doing their daily commute. These are people who want to discuss their community and how they feel about it as well as share their thoughts with people of a similar situation. They will be invited to contribute to the show with their opinions, so will therefore feel included no matter their background (gender identity, ethnicity, class). This helps the community bond and feel like they are working together to help each other.
Section 3: Presentation
Number of Hosts:
There will be two hosts for the show so that the topics can be debated between the two presenters as well as between the presenters and the guests/listeners.
Name/Descriptions of Hosts:
The hosts will be Danielle Baggaley and Becky Jackson. This is because we both are local but live in different areas of Sheffield so know about different local community issues. We both have sound knowledge of these problems. The hosts will debate between themselves as well as between guests and listeners as they will have differing opinions and this will be interesting and entertaining for the audience.
Delivery Style:
The presenters will adopt an informal, conversational style. This will help the listeners to feel like they are a part of the conversation as well and it will be easy to listen to. This delivery style will encourage listeners to want to get involved in the debate.
Name or Title of Programme:
The programme will be called ‘Local Voice’ because the purpose of the product will be providing local people with a platform to voice their opinions on the community and improvements they think should be made for their local area to make it a better place to live in. This name is appropriate because it is short, memorable and summarizes the purpose of the product - people who see or hear the name will realize instantly what it's about.
The show will approximately be broadcasted between 7:00am - 8:00am every weekday morning. This is because this is the time when the target audience will most likely be available to tune into the show - they will be travelling to work and dropping their children off at school at the beginning of their work day.
Production Method: Live Recorded ✓ Both
The production methods we will use are both recorded and live methods because what the presenters will be saying will be broadcasted live, whereas the phone-ins will be pre-recorded as people can say anything they like and the content will not always be appropriate for broadcast first thing in the morning (7:00am - 8:00am) and we don't want to break any of the regulator Ofcom's regulations.
Section 2: Target Audience
Time of Day:
The programme will be broadcasted between 7:00am - 8:00am in the morning and will be Sheffield Live's first broadcast of the day. This is the most appropriate time period for broadcast because this is when the target demographic are most likely going to be available to listen to the show.
Day(s) of the Week:
The programme will be broadcasted daily every weekday morning because it is a breakfast show that intends to get the audience awake and ready for each day by being interesting, inclusive and though-provoking. By being broadcasted at the same time daily, the show will help people get into routines and will have continuity.
Intended Age of Audience:
The intended age of the target audience is between 20 years old and 40 years old because the programme is aimed at people who go to work and young parents who are encountering new issues daily as their lives change dramatically.
Other Target Details:
The majority of the target audience will be women who are travelling in the car on their way to drop off their children or who are on their day to work doing their daily commute. These are people who want to discuss their community and how they feel about it as well as share their thoughts with people of a similar situation. They will be invited to contribute to the show with their opinions, so will therefore feel included no matter their background (gender identity, ethnicity, class). This helps the community bond and feel like they are working together to help each other.
Section 3: Presentation
Number of Hosts:
There will be two hosts for the show so that the topics can be debated between the two presenters as well as between the presenters and the guests/listeners.
Name/Descriptions of Hosts:
The hosts will be Danielle Baggaley and Becky Jackson. This is because we both are local but live in different areas of Sheffield so know about different local community issues. We both have sound knowledge of these problems. The hosts will debate between themselves as well as between guests and listeners as they will have differing opinions and this will be interesting and entertaining for the audience.
Delivery Style:
The presenters will adopt an informal, conversational style. This will help the listeners to feel like they are a part of the conversation as well and it will be easy to listen to. This delivery style will encourage listeners to want to get involved in the debate.
Resources Required
Human:
The two presenters (Becky Jackson and Danielle Baggaley) will also work as editors and producers of the show who will all work together to create the product. We will also require prominent figures from the local area to interview and get involved as guests on the programme.
Equipment:
At the bottom of this treatment I have detailed a list of equipment that we will require need for the production of our radio show. Even though most of the compulsory equipment will be provided by Sheffield Live!, we will still need to get some of the equipment ourselves as they can't provide all of the facilities we require to create the content for our programme.
Location:
The location where we record and broadcast the radio show from will be in the Sheffield Live building, as that is where the majority of the recording equipment will be there. However, there will be certain parts of the programme recorded live from certain locations if there are any events going on in a specific area of Sheffield as it would add a nice personal touch to the show for the presenters to talk to people in their local community.
Production Time:
Each show will take approximately two weeks to produce; it will take the production team approximately three days to plan and refine the script, two days to produce the structure and to decide which discussion topics will be debated and which guests will feature and two days to record and produce the content for the show. We would then have an additional seven days to edit and perfect the final product. Although the editing process shouldn't take us this long, we will allocate this time period as a contingency just in case an adjustments need making to the content (the script, structure of the show or recorded audio).
Additional Information:
We will ensure that our product is recorded, edited and ready for broadcast the weekend before it is scheduled to go on air. We shall do this so that we know everything is ready and there is no rushing around to finish the product and to avoid the product being of a poor quality at the time of broadcast.
Content of Show
The content of Local Voice will include topical discussions featuring issues that affect local communities. The listeners will be invited to get involved and make their local voices heard via pre-recorded phone-ins (to ensure no offensive material is broadcasted accidentally) and online via social media on Facebook and Twitter. Local figures such as religious leaders, politicians, council members, the police, public servants and people from the audience will feature on the show and will be given the opportunity to debate issues with the presenters. The show will also contain information about local charity events and open days at fire stations and medical centers. Additionally, the presenters will deliver the latest news regarding the local area.
Examples of Questions and Issues to be Raised for Interviews:
Styles of Music to be Used:
Future Developments
The show would be the first programme to be broadcasted in the morning, and so would generally be overlapping the 'Sheffield Uprising' slot and would be hammocked between a variety of shows depending on the weekday including 'Sheffield Live! Jukebox', 'Green, Friendly and Different', 'My Kinda Place' and 'Business Live'. This is an appropriate time for 'Local Voice' to be broadcasted because it is a morning breakfast programme, so must be available to listeners at this time.
In regards to future developments, we would keep our audience keen and interested in our show by featuring a wide variety of discussion topics and guest speakers. We would ensure that the discussions are not only varied but inclusive, interesting and appropriate for our target audience. When referring to the the equipment list further along in our treatment, we know that Sheffield Live! would provide the majority of the equipment we would require to produce the show. We would have to ensure that we are protected under a PRS license as we would feature mainstream music on our programme.
There would be two main regular presenters for 'Local Voice' in order to provide continuity for the show's target audience. There would be one female presenter and one male presenter ideally of different ethnicity to provide a representation of the majority of the demographic. The presenters require a good sound knowledge of issues that effect various different areas and communities in Sheffield. They will both be from the City or have lived in Sheffield for a sufficient amount of time and will adopt an informal style by using regional dialect in their conversations.
Advertisers & Gap in Market
Adverts featured on our show 'Local Voice' would include advertisements by local independent businesses (such as Bird's Yard and Birds & Beards on Chapel Walk in Sheffield City Center) and adverts concerning local events such as open days and school fairs. Our main competition for 'Local Voice' would be the Sheffield Live! 'Communities Live!'. Despite this competition, I still believe that 'Local Voice' will be a successful programme as there is no other morning breakfast show that focuses specifically on issues in Sheffield's communities being broadcasted in the City.
Additional Information
We believe that the programme 'Local Voice' would provide a platform for Sheffield people to have their opinions regarding issues in their local area voiced and heard, thus the show would prove beneficial to the City's under-served communities.
Will your program use advertising to make a profit? Yes ✓No Maybe
Our program will not use advertising with the intention to make a profit because the radio station our show will be broadcasted on is a community venture and a government funded not for profit organisation. This means that the money potentially made from advertising is merely turnover and goes into maintaining the station's running costs. The money made from advertising is not invested in staffing as all of the people who contribute to the shows on Sheffield Live are volunteers.
Additional Details:
As Sheffield Live isn't a commercial Radio Station, we sacrifice making a profit for the unique and alternative content of our show.
Profits/Costs
Summary of Costs & Profits:
Below is a list of equipment that we would require to create our radio show. We have estimated that it would cost just over £1400 to purchase the full range of quality equipment. In the long run however this money would be made back through turnover from the adverts featured on the show. Fortunately, Sheffield Live can provide the majority of this equipment so we won't require such a budget.
Costs
- PC Monitor (£49.99): To view our software.
- Hard Drive (£229.99): To store the play server and the music on, as well as all the other software required.
- Microphones x 3 (£497.97): To use in order to record our audio content.
- Audacity Software (Free): To use so that we can edit our content.
- 64GB SD Cards (£12.00 each): To store our software and content as a back up.
- Mixing Desk (£89.99): To aid us in creating our content by mixing songs and jingles.
- PRS License (£300 a year): To be able to legally publish and broadcast content.
- Desks (£249.99): To place our equipment, scripts etc.
Our start up costs are quite expensive due to the fact we will be purchasing all of the new equipment to manufacture the show, but these costs will become less over the time as they will last us for years. This money will be remade through advertising. Out of all these resources, some of them will be already subsidized/provided by the radio station. We must pay £30 a month for four weekly shows to our community radio station.
Radio Advertising
Source: http://www.radioadvertising.co.uk/costs
Human:
The two presenters (Becky Jackson and Danielle Baggaley) will also work as editors and producers of the show who will all work together to create the product. We will also require prominent figures from the local area to interview and get involved as guests on the programme.
The two presenters (Becky Jackson and Danielle Baggaley) will also work as editors and producers of the show who will all work together to create the product. We will also require prominent figures from the local area to interview and get involved as guests on the programme.
Equipment:
At the bottom of this treatment I have detailed a list of equipment that we will require need for the production of our radio show. Even though most of the compulsory equipment will be provided by Sheffield Live!, we will still need to get some of the equipment ourselves as they can't provide all of the facilities we require to create the content for our programme.
At the bottom of this treatment I have detailed a list of equipment that we will require need for the production of our radio show. Even though most of the compulsory equipment will be provided by Sheffield Live!, we will still need to get some of the equipment ourselves as they can't provide all of the facilities we require to create the content for our programme.
Location:
The location where we record and broadcast the radio show from will be in the Sheffield Live building, as that is where the majority of the recording equipment will be there. However, there will be certain parts of the programme recorded live from certain locations if there are any events going on in a specific area of Sheffield as it would add a nice personal touch to the show for the presenters to talk to people in their local community.
The location where we record and broadcast the radio show from will be in the Sheffield Live building, as that is where the majority of the recording equipment will be there. However, there will be certain parts of the programme recorded live from certain locations if there are any events going on in a specific area of Sheffield as it would add a nice personal touch to the show for the presenters to talk to people in their local community.
Production Time:
Each show will take approximately two weeks to produce; it will take the production team approximately three days to plan and refine the script, two days to produce the structure and to decide which discussion topics will be debated and which guests will feature and two days to record and produce the content for the show. We would then have an additional seven days to edit and perfect the final product. Although the editing process shouldn't take us this long, we will allocate this time period as a contingency just in case an adjustments need making to the content (the script, structure of the show or recorded audio).
Each show will take approximately two weeks to produce; it will take the production team approximately three days to plan and refine the script, two days to produce the structure and to decide which discussion topics will be debated and which guests will feature and two days to record and produce the content for the show. We would then have an additional seven days to edit and perfect the final product. Although the editing process shouldn't take us this long, we will allocate this time period as a contingency just in case an adjustments need making to the content (the script, structure of the show or recorded audio).
Additional Information:
We will ensure that our product is recorded, edited and ready for broadcast the weekend before it is scheduled to go on air. We shall do this so that we know everything is ready and there is no rushing around to finish the product and to avoid the product being of a poor quality at the time of broadcast.
We will ensure that our product is recorded, edited and ready for broadcast the weekend before it is scheduled to go on air. We shall do this so that we know everything is ready and there is no rushing around to finish the product and to avoid the product being of a poor quality at the time of broadcast.
The content of Local Voice will include topical discussions featuring issues that affect local communities. The listeners will be invited to get involved and make their local voices heard via pre-recorded phone-ins (to ensure no offensive material is broadcasted accidentally) and online via social media on Facebook and Twitter. Local figures such as religious leaders, politicians, council members, the police, public servants and people from the audience will feature on the show and will be given the opportunity to debate issues with the presenters. The show will also contain information about local charity events and open days at fire stations and medical centers. Additionally, the presenters will deliver the latest news regarding the local area.
The styles of music used on the programme are relaxing, mellow generic pop songs that are happy and welcoming and don't distract away from the main focus of the programme.
Future Developments
The show would be the first programme to be broadcasted in the morning, and so would generally be overlapping the 'Sheffield Uprising' slot and would be hammocked between a variety of shows depending on the weekday including 'Sheffield Live! Jukebox', 'Green, Friendly and Different', 'My Kinda Place' and 'Business Live'. This is an appropriate time for 'Local Voice' to be broadcasted because it is a morning breakfast programme, so must be available to listeners at this time.
In regards to future developments, we would keep our audience keen and interested in our show by featuring a wide variety of discussion topics and guest speakers. We would ensure that the discussions are not only varied but inclusive, interesting and appropriate for our target audience. When referring to the the equipment list further along in our treatment, we know that Sheffield Live! would provide the majority of the equipment we would require to produce the show. We would have to ensure that we are protected under a PRS license as we would feature mainstream music on our programme.
There would be two main regular presenters for 'Local Voice' in order to provide continuity for the show's target audience. There would be one female presenter and one male presenter ideally of different ethnicity to provide a representation of the majority of the demographic. The presenters require a good sound knowledge of issues that effect various different areas and communities in Sheffield. They will both be from the City or have lived in Sheffield for a sufficient amount of time and will adopt an informal style by using regional dialect in their conversations.
Advertisers & Gap in Market
Adverts featured on our show 'Local Voice' would include advertisements by local independent businesses (such as Bird's Yard and Birds & Beards on Chapel Walk in Sheffield City Center) and adverts concerning local events such as open days and school fairs. Our main competition for 'Local Voice' would be the Sheffield Live! 'Communities Live!'. Despite this competition, I still believe that 'Local Voice' will be a successful programme as there is no other morning breakfast show that focuses specifically on issues in Sheffield's communities being broadcasted in the City.
Additional Information
We believe that the programme 'Local Voice' would provide a platform for Sheffield people to have their opinions regarding issues in their local area voiced and heard, thus the show would prove beneficial to the City's under-served communities.
Will your program use advertising to make a profit? Yes ✓No Maybe
Our program will not use advertising with the intention to make a profit because the radio station our show will be broadcasted on is a community venture and a government funded not for profit organisation. This means that the money potentially made from advertising is merely turnover and goes into maintaining the station's running costs. The money made from advertising is not invested in staffing as all of the people who contribute to the shows on Sheffield Live are volunteers.
Additional Details:
As Sheffield Live isn't a commercial Radio Station, we sacrifice making a profit for the unique and alternative content of our show.
As Sheffield Live isn't a commercial Radio Station, we sacrifice making a profit for the unique and alternative content of our show.
Profits/Costs
Summary of Costs & Profits:
Below is a list of equipment that we would require to create our radio show. We have estimated that it would cost just over £1400 to purchase the full range of quality equipment. In the long run however this money would be made back through turnover from the adverts featured on the show. Fortunately, Sheffield Live can provide the majority of this equipment so we won't require such a budget.
Costs
- PC Monitor (£49.99): To view our software.
- Hard Drive (£229.99): To store the play server and the music on, as well as all the other software required.
- Microphones x 3 (£497.97): To use in order to record our audio content.
- Audacity Software (Free): To use so that we can edit our content.
- 64GB SD Cards (£12.00 each): To store our software and content as a back up.
- Mixing Desk (£89.99): To aid us in creating our content by mixing songs and jingles.
- PRS License (£300 a year): To be able to legally publish and broadcast content.
- Desks (£249.99): To place our equipment, scripts etc.
Below is a list of equipment that we would require to create our radio show. We have estimated that it would cost just over £1400 to purchase the full range of quality equipment. In the long run however this money would be made back through turnover from the adverts featured on the show. Fortunately, Sheffield Live can provide the majority of this equipment so we won't require such a budget.
Costs
- PC Monitor (£49.99): To view our software.
- Hard Drive (£229.99): To store the play server and the music on, as well as all the other software required.
- Microphones x 3 (£497.97): To use in order to record our audio content.
- Audacity Software (Free): To use so that we can edit our content.
- 64GB SD Cards (£12.00 each): To store our software and content as a back up.
- Mixing Desk (£89.99): To aid us in creating our content by mixing songs and jingles.
- PRS License (£300 a year): To be able to legally publish and broadcast content.
- Desks (£249.99): To place our equipment, scripts etc.
Our start up costs are quite expensive due to the fact we will be purchasing all of the new equipment to manufacture the show, but these costs will become less over the time as they will last us for years. This money will be remade through advertising. Out of all these resources, some of them will be already subsidized/provided by the radio station. We must pay £30 a month for four weekly shows to our community radio station.
Radio Advertising
Radio Advertising
Source: http://www.radioadvertising.co.uk/costs
According to the above resource, a local radio station should charge approximately £500 for a thirty second radio advert for a week-long campaign. Alternatively stations such as Hallam FM charge around £1500 for a thirty second advert. This is because Hallam FM is a regional radio station, as opposed to Sheffield Live! FM which is a local community radio station. Therefore, due to its format it is not allowed to make a large profit as it exists to serve the local under served community instead of purely operating to make a profit. 
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