LO3: Advertisers & Gap in Market (Sheffield Underground Sounds)

Advertisers & Gap in Market
Written by Becky Jackson

Adverts featured during 'Sheffield Underground Sounds' would include advertisements by local record shops (LP Record Store and Record Collector for example) and vintage shops and independent businesses (such as Freshman's, A New Shop and Cow Vintage). Although our main competitor would be BBC Radio Sheffield's "Introducing" music talk radio show, I believe our programme would fill a gap in the market - this gap is a platform for unsigned bands to get major publicity, without a previous lucky break. In contrast, programmes such as "Introducing" play signed bands that already have a reputation and are generally known. Our show would play unsigned bands, providing them with a chance to get heard and providing the listeners with the opportunity to hear underground bands first.